Winner of the AT&T Diversity and Inclusion Champion Award 2021

October 25, 2021 | Alicia Dietsch
Alicia Dietsch

Alicia Dietsch

Senior Vice President, Business Marketing, AT&T Business

Alicia has been part of AT&T’s Sales and Marketing team since 1991, serving in several highly visible, strategic roles. She is passionate about mentorship and advancing women in technology.

As Senior Vice President, Business Marketing, Alicia is responsible for planning and executing marketing strategies to drive growth and promote brand loyalty. She leads efforts to optimize channel mix and improve customer penetration and tenure using data and customer analytics, marketing communications and targeted demand generation efforts.

Previously, Alicia served as Vice President, Cybersecurity where she was responsible for developing and executing the commercial strategies to drive business growth and market share. This included product and supplier management, marketing and demand generation, and the enablement of AT&T’s sales resources to successfully position AT&T Cybersecurity products and solutions.

Before joining AT&T Cybersecurity, Alicia was the Vice President of Channel Marketing for small and midsize businesses. Her broad leadership experience includes serving as the Chief of Staff for AT&T’s president of Business Sales and on the integration team during the SBC and AT&T merger. Prior, she spent nearly a decade building the Marketing Communications practice for AT&T Business.

Earlier in her career, Alicia worked in complex offer development for the financial services sector, helping drive over $3 billion in annual revenue. She started her AT&T career as an Account Executive in White Plains, selling voice and data networks to commercial customers such as Kraft General Foods and Philip Morris.

Alicia is on the Advisory Board of Professionals 50 Forward. She’s also involved in many of AT&T’s Employee Groups worldwide including Women of AT&T, The Women of Business, LEAGUE, and The Intertribal Council of AT&T Employees. She was selected as one of the 25 Best Marketers by BtoB Magazine and has been recognized twice by CRN as one of the Power 100: Most Powerful Women of the Channel.

Alicia holds a Bachelor of Science degree in marketing from Lehigh University and lives with her husband in North Texas.

October 25, 2021 | Alicia Dietsch

Winner of the AT&T Diversity and Inclusion Champion Award 2021

.blog-content-area img { width: 200px!important; height: auto!important; } #WomeninCyber Todd Waskelis is the winner this year for his outstanding mentoring and building a highly diverse team! He’s built an extremely talented and diverse team with an endless tool chest of cybersecurity, business, and interpersonal skills. Todd is a magnet for diverse talent and achieves this through an organic…